CES2026 TCL Huaxing full-scene advanced display solution unveiled in Las Vegas

The 59th International Consumer Electronics Show was held at the Las Vegas Convention and Exhibition Center. This exhibition focused on the "people-oriented" practical application of AI. As an innovative technology company in the field of semiconductor display, TCL Huaxing was invited to participate in the exhibition. Innovative display solutions covering multiple application fields such as TVs, vehicles, monitors, laptops, tablets, mobile phones and VR were unveiled, bringing "a good screen" to various industries and global consumers.

TCL Huaxing embraces the AI wave

Let display manufacturing rejuvenate

TCL Huaxing’s display technology innovation is inseparable from the blessing of AI technology. Zhao Jun, senior vice president of TCL Technology and CEO of TCL CSOT, said that TCL CSOT embraces the AI wave and brings new vitality to display manufacturing. Use AI for Display to empower the display industry and achieve a leap in industrial efficiency; use Display for AI to create a "good screen" that meets the needs of the AI era.

Xingzhi, a large vertical model in the display field launched by TCL Huaxing in 2023, has now evolved to version 3.0. This model has penetrated into more core links of production and research and development, and has grown into the "most powerful brain" and AI intelligent body center of TCL Huaxing's research and development and manufacturing. In addition, TCL Huaxing is also actively building a "five-star" AI architecture of "1 lake, 1 module and 3 platforms" to practice Made in China.

TCL Huaxing makes display products more interactive and intelligent, uses lower display power consumption to ensure terminal AI computing power, builds display products into interactive windows that connect the digital world and the physical world in the AI era, and uses Display for AI to create a "good screen" that meets the needs of the AI era.

“Good screens” appear in all scenes

APEX Zhentu makes the value of technology perceptible

Focusing on the "3+2+N" business layout, TCL Huaxing has the technical strength to create "good screens" in the field of all-scenario displays, and connects consumers through its technology brand APEX to help consumers reduce the cost of choice, allowing display technology to focus on the brand concept of "more pleasant display experience, more reliable visual health, more sustainable green and low carbon, and more unlimited future imagination", and translate it into real and perceptible value in consumers' actual use scenarios.

At CES2026, TCL CSOT will bring HVA Ultra Xingyao TV display, the world’s first natural light switchable desktop display, the world’s first partitioned frequency OLED flat panel display, the world’s highest resolution single-chip full-color silicon-based Micro LED display, and the world’s first PFAS FREE laptop displays and other display solutions that implement the APEX brand concept create a high-quality "good screen" experience for global consumers from the perspectives of image quality, eye protection, green and low carbon.

APEX Zhentu guides TCL Huaxing’s technological innovation and achieves continuous progress in the fields of LCD, OLED and MLED. Among them, terminal products equipped with HVA Ultra TV displays ranked first in LCD TV ratings by Rtings, an authoritative North American organization, and won market recognition.

In addition, Lenovo moto’s first large folding mobile phone moto Razr Fold was unveiled at CES2026. This product is provided with display solutions by TCL CSOT and adopts a dual-screen layout. The inner screen is an 8.1-inch 2K display made of LTPO material, and the outer screen size is 6.56 inches. It can meet the needs of daily operations and information viewing, and achieve both practicality and visual appeal.

Printed OLED fully demonstrates the advantages of flexible technology

The first car display and Lenovo scroll notebook concept machine unveiled

TCL Huaxing has been deeply involved in the field of printed OLED for more than ten years, and has formed the production line advantage of "two lows and one high" and established an independent and controllable display industry ecology. In terms of product advantages, it can provide advanced display solutions with stable wide color gamut, low blue light eye protection, no color fringing, and multi-screen homogeneous and same color. Combining the advantages of production lines and products, printed OLED brings consumers a more cost-effective “good screen”. At this conference, TCL CSOT focused on displaying printed OLED display solutions in multiple application fields, ranging from mobile phones to monitors and vehicles.

For mobile phone applications, the world's first Real Stripe RGB printed OLED mobile phone display optimizes printing accuracy through AI algorithms, bringing a resolution breakthrough of 390PPI. The visual equivalent diamond arrangement reaches 490PPI, presenting a more delicate visual effect.

In the field of in-vehicle applications, with the rapid iteration of smart driving and smart cockpits, in-vehicle displays are gradually evolving from a simple information presentation tool to a core window for human-vehicle interaction. The world's first sliding center control and curved armrest printed OLED car display was unveiled at CES 2026. This car sliding screen can smoothly extend the center control screen from the driver's seat to the passenger seat, and the size is seamlessly expanded from 16" to 28", bringing an immersive visual experience. Its core sliding coil structure is made of high-strength steel, with a curl radius of less than 4mm and supports more than 100,000 sliding coil operations. The armrest box with gradient curved surface design combines futuristic aesthetics and practical reliability, and perfectly meets the interactive needs of high-end smart cockpits.

The Lenovo Legion Pro roll-screen concept notebook based on the flexible characteristics of printed OLED was simultaneously unveiled at CES2026 and quickly became the focus of the exhibition. This product has a 16-inch screen in its standard state and can be horizontally extended to 21.5-inch or 23.8-inch through button operation, fully demonstrating the possibilities of future mobile e-sports devices.

TCL Huaxing not only demonstrated its technological innovation strength in the field of consumer electronic displays at CES2026, but also further focused on consumers' needs for improved screen experience through APEX Zhentu, giving a profound insight into the development trend of "a good screen". In the future, TCL CSOT will continue to drive innovation in display technology with "a good screen", and at the same time move AI from "technology" to "scenarios" to create perceptible, measurable and sustainable real value in every manufacturing link, every terminal product, and every service, bringing "a good screen" to thousands of industries and consumers around the world.