Exclusive interview with Ding Yanhui: Running a business is like a marathon relay, every step of Absen is

Against the complex background of the Red Sea involution in the LED display industry, the 2025 financial report released by Absen (300389.SZ) in March delivered a solid answer: the company's net profit attributable to shareholders of listed companies in 2025 has doubled. In a volatile market environment, how does Absen achieve its headwind growth? Facing the future, how will we achieve stability and long-term development through strategic layout?

On the occasion of the 26th anniversary of the founding of Absen, Chairman Ding Yanhui gave an in-depth interview to the Shanghai Securities News. He demonstrated Absen's steady and long-term business philosophy based on the company's staged achievements in global development, allowing us to more clearly see Absen's strategic persistence, technical hardness and service commitment during the period of rapid development.

Strategic sobriety: "Restraint" in not doing anything and "Focus" on overseas high-end markets

When some areas of the industry fell into the quagmire of low prices, Absen has always maintained the strategic restraint of a mature multinational company. In 2025, Absen will decisively adopt strategic contraction and focus its core resources on high-end markets and projects in Japan, the United States, Germany and other countries with extremely high requirements for quality, service and international compliance. In the domestic market, we implement "high-quality sales". We choose to "build deep stickiness and improve quality". We do not seek to blindly expand, but we hope that every project can become an industry product that can withstand the test of time. This structural adjustment has enabled Absen to win higher visibility and wider trust in overseas high-end markets, achieving a proportion of overseas revenue exceeding 76% of total revenue.

Full bloom in overseas markets is inseparable from Absen’s compliance and global operation capabilities accumulated from more than 20 years of overseas journey. Currently, Absen has established 20 domestic and overseas companies around the world, gradually establishing extremely high global operation thresholds and system barriers.

Technical hardness: Don’t tell empty stories, accurately solve the “real pain points” of market segments

Faced with the competition brought about by the influx of many large-scale manufacturing companies into the display panel track in recent years, Absen has always maintained its composure as a technology pioneer. "There is a division of labor in the entire industry chain. Other peers make panels, and we make brands for end users." Ding Yanhui said.

In the past five years, Absen has spent a total of 754 million yuan on R&D, accurately converting high R&D expenditures into product hard power that solves customers' ultimate pain points. "Maintaining technological leadership" is one of Absen's core competencies. We conduct in-depth research on the "real needs" of users in each segment.

● 10-year warranty as a cost-cutting tool: Through innovation in materials and processes, the Absen highway outdoor large-screen A25 series has quickly become a global best-seller by solving the pain points of overseas highway closures and extremely high maintenance costs.

● High-standard fire-proof and flame-retardant technology: In response to the extreme safety requirements of confined spaces such as subways and rail transit, the Absen commercial display series achieves extremely high safety indicators of "burning in fire for 15 minutes without spontaneous combustion or supporting combustion".

● Benchmark for stage rental screens: AbsenLive products, a high-end stage display brand owned by Absen, integrate extremely light weight, high transparency, typhoon and rain resistance, and quick disassembly and assembly, and have become the first choice of customers for high-end tours and top auto shows around the world.

In the back-end of production, Absen Dongjiang Intelligent Manufacturing Center has early introduced a full-process management system driven by AI intelligence to continue to build ecological-level capabilities for value co-creation and mutual benefit and symbiosis. The efficiency dividends released by improving management efficiency have been firmly transformed by us into future-oriented R&D and market investments. Our investment in the market, R&D investment, and talent gradient construction in the first quarter of 2026 are the embodiment of this "long-distance running" and also help Absen maintain leading technological generation and competitive advantages for the core series of products that are best-selling around the world.

Fulfillment of commitments: 2026 global service inspection, practicing the long-distance running of the whole life cycle

Chairman Ding Yanhui once proposed at the annual meeting: "To run a business, it is like a marathon-like relay race, to see who can go further and last longer." Entering its 26th anniversary, Absen is still firmly committed to long-term things. In addition to continuously consolidating our technical foundation and improving our management process, how to transform the cultural values of "truth and speed" into a real sense of security for our customers is our constant homework.

At this critical juncture, Absen officially launched the "2026 Global Customer Service Inspection Plan". Ding Yanhui emphasized in an exclusive interview that Absen’s global services have formed a solid moat. For this global service inspection, we will dispatch the most professional team of service engineers to the front lines around the world with professional testing equipment. Through unified and standardized technical testing, we proactively eliminate potential risks for global customers and use pragmatic actions to fulfill our long-term commitments.

The 26-year-old Absen is making steady progress step by step in accordance with the established strategy of "three-year rolling". Not blindly following concepts or getting involved in low prices, in the marathon of time, Absen will continue to create value with global partners, using core technology and full life cycle services to become a global brand trusted by customers.