SID2026 TCL Huaxing apex Full Technology Path Innovation Landing Multiple Scenarios

[Los Angeles, USA, May 5, 2026] The 2026 International Information Display Technology Exhibition opened in Los Angeles, USA (hereinafter referred to as "SID2026"). TCL Huaxing focused on innovative results under the full technology path, demonstrated its potential in multiple application scenarios, and used "a good screen" to create advanced display experiences for global consumers.

The value of “a good screen” continues to break through, and TCL CSOT accelerates its transition to a technology definer

Today, with the deep integration of AI and display and the continuous innovation of picture quality, TCL CSOT provides a systematic answer to "a good screen" based on the advanced display technology brand APEX. APEX Zhentu covers four core value dimensions: "Amazing Display Experience, Protective Eye Health, Eco-Friendly to Build and Use, and X-Unlimited Imaginative Potential." It aims to transform profound technical parameters into real and perceptible value in consumers' actual scenarios.

Currently, APEX Zhentu is deeply guiding the research and development direction of TCL Huaxing. Through APEX Pixel, TCL Huaxing guides FMM OLED, printed OLED, and LCD full technology paths to achieve collaborative innovation from the dimensions of image quality improvement, visual health, green and low power consumption, and continuously enriches the connotation of "a good screen". Zhao Jun, Senior Vice President of TCL Technology and CEO of TCL Huaxing, said: "APEX Zhentu is not only a technical benchmark, but also a link between us and consumers around the world. TCL Huaxing is innovating through all technology paths guided by APEX to make 'a good screen' within reach of consumers in all scenarios of life in the AI era. This year, our printed OLED display products will also be officially launched in the mid-size market."

APEX Pixel covers all technology paths, and pixel-level innovation drives performance leaps

A tiny pixel can often determine the visual sensory experience of every eye. APEX anchors the core technology direction of pixel innovation, and brings innovative results such as Super Pixel, Real Stripe RGB and XRGB through APEX Pixel. Yan Xiaolin, Chief Technology Officer of TCL Technology and Chief Technology Officer of TCL CSOT, mentioned: "Pixel-level innovation is the cornerstone of display technology. APEX Pixel is driving collaborative breakthroughs in LCD, OLED and other all-paths, planting values such as 'pleasant, healthy, sustainable, and future' in every pixel. It will also promote continued breakthroughs in cutting-edge technology fields such as Micro LED, and bring extraordinary experiences to the AI world through XR display."

FMM OLED - Super Pixel: Relying on the technical characteristics of "high image quality, low power consumption, and high refresh", it brings new product design ideas to AI terminals. For example, under the same equivalent PPI conditions, compared with SPR, super pixels reduce the amount of information that needs to be processed and achieve collaborative consumption reduction of the display link, reducing SoC power consumption by 25% compared with traditional solutions.

Printed OLED - Real Stripe RGB: As the first technology route in the display field that is led by a Chinese company and has entered the commercial stage, printed OLED has the advantages of high material utilization and low energy consumption. The world's first printed OLED foldable portable desktop display (28"), with an unfolded thickness of only 4.48mm, presents pure picture quality with no color edges and a stable wide color gamut.

LCD - XRGB: On the LCD technology path, XRGB pixel innovation includes RGBC, RGBN and other technical solutions, targeting industry pain points such as color performance, cross-color control and viewing comfort. The world's highest-quality WHVA Ultra LCD TV display (85") on display this time adopts a native RGBC four-color pixel arrangement, realizing true four-color display from the bottom of the hardware. The color gamut is as high as 131% of the BT.2020 area ratio, which effectively suppresses cross-color, brings natural colors closer to the human eye and a higher color gamut, making the picture quality performance comparable to OLED.

Focus on diverse scene applications, technological innovation lights up display life

TCL CSOT's innovative breakthroughs have been implemented in all application scenarios. Focusing on scenarios that are closely related to consumers, TCL CSOT has demonstrated a full-scenario display solution with multiple technical lines. Zhao Bin, vice president and general manager of R&D center of TCL CSOT, said: "We do not use one technology to cover all scenarios, but use a set of constantly innovative technology systems to accurately meet every need and provide differentiated advanced solutions in each scenario. "

TCL Huaxing launches the world's largest TV display (130"), breaking through the boundaries of traditional LCD sizes and refreshing the design limits of large-size devices with an extremely ultra-thin body of 29.8mm. The product adopts a sustainable environmentally friendly glass backplane and a cable-free hidden design, which combines aesthetic texture and green concept. 9% ultra-high penetration rate and NTSC ≥ 110% wide color gamut technology bring shocking and delicate picture quality performance, creating a new immersive giant-screen audio-visual experience for users. At the same time, it uses the most efficient encoding technology of CSPI, with a transmission efficiency of up to 98%, which is 10%~18% ahead of the industry's mass production interface protocol, and the same-frequency application rate is reduced by 10%~18%. It is equipped with Auto-EQ technology, which perfectly solves the problem of high-speed signal attenuation in large-size high-brush products, maintaining the ultimate picture quality and smooth experience.

In the mobile communication scenario, FMM OLED accurately matches consumer needs in the AI era, and uses Super Pixel technology to create mobile phone display products with both high image quality and low power consumption for consumers.

In addition, TCL CSOT's crease-free technology was simultaneously unveiled. The world's first soft-light, traceless folding OLED mobile phone display (7.8") and the world's first all-in-one, traceless folding OLED mobile phone display (6.9"), as representatives of the application of TCL CSOT's crease-free technology, also allow innovative breakthroughs in this type of technology to be transformed into a real experience that consumers can see at a glance.

In the smart driving scenario, Smart Cockpit 3.0 integrates many innovations such as Micro LED, LCD and printed OLED, integrating the world's first ultra-bright Micro LED AR-HUD display (4.6"), industry-leading high-brightness and low-consumption PHUD display (12"), Four innovative products, the world's first printed OLED sliding central control display (28") and the world's first printed OLED curved hand-held display (28"), combine technology and aesthetics to bring the industry's first all-round display solution for smart cockpit spaces. Among them, the on-board application of Micro LED technology is a fundamental innovation. With its unparalleled brightness, contrast and color gamut, it solves the biggest bottleneck restricting the development of AR-HUD, moving it from "usable" to "easy to use."

In the XR field, TCL Huaxing has a full product line technology layout such as LCD, OLED and Micro LED. The world's highest 1700PPI Real RGB glass-based OLED display (2.24") on display this time presents extremely delicate and grain-free picture quality with an ultra-high pixel density of 1700PPI and Real RGB 2600×2784 resolution. The large FOV and high-quality display effect are expected to lead a new direction in MR display technology. Ultra-high-resolution single-chip full-color silicon-based Micro LED display (0.28") achieves an ultra-high pixel density of 5131 PPI with an ultra-miniature size of 0.28 inches. With the advantages of miniaturization, high resolution and low power consumption, it has set a new benchmark for the next generation of lightweight and high-performance display devices. It is an important breakthrough in miniaturization and high-density in the field of semiconductor display.

It is worth mentioning that the ultra-high mobility 50 oxide technology launched by TCL CSOT was also unveiled simultaneously. The world's highest mobility 50 oxide laptop display (14") product on display this time combines the advantages of high image quality, low energy consumption and low cost. It not only achieved a historic level of high mobility and high stability, but also proved that traditional display technology still has huge innovation potential.

The value of innovation lies in its ability to truly change people's display experience and meet consumers' demands for high-quality displays. TCL Huaxing relies on the APEX Zhentu technology brand and is using APEX Pixel innovation, ultra-high-definition 50 oxide technology and OLED crease-free technology overcome the industry bottlenecks in image quality, energy efficiency and form, constantly refresh the value boundary of "a good screen", and create product solutions with consumer experience as the core. This year, with the implementation of printed OLED in medium-sized products, TCL CSOT's innovative territory will further extend to new product categories, allowing more high-quality display products to enter thousands of households.