Starting from 9999 yuan, TCL releases new SQD-Mini LED TV

On January 5, TCL held a new SQD-Mini LED TV product launch conference and officially launched two flagship SQD-Mini LED TVs, Q10M Pro and Q10M. The prices start from 9,999 yuan and will be officially launched on January 15.

The launch of this new product not only enriches TCL's high-end TV product line, but also conveys a clear development trend to the industry. It not only marks a change in the competition logic of the high-end TV market, but also accelerates the popularization process of SQD-Mini LED technology.

Judging from the officially disclosed parameters, the two new products continue TCL’s technology accumulation in the field of Mini LED and achieve large-scale implementation of flagship technology.

Among them, the Q10M Pro is a high-end version equipped with Vientiane partition technology, super quantum dot color technology and super butterfly wing Huayao screen technology. It is equipped with 8052 Vientiane partitions, supports 100% BT.2020 global high color gamut, and the colorful XDR peak brightness reaches 8500nits; it also has a built-in self-developed light and shadow control algorithm, uses CSOT high-end HVA screen, and has a native contrast of up to 7000:1, maintaining high-end standards in light control accuracy and color performance.

The price of this new product covers multiple size segments from 65 inches to 98 inches, meeting the high-end needs of different scenarios.

The Q10M, which is positioned as "technologically inclusive", is highly aligned with the Pro version in terms of core display technology, bringing seven major upgrade highlights: it also supports 100% BT.2020 color and super quantum dot color technology, is equipped with 4032 Vientiane partitions, has an XDR peak brightness of 6000nits, and also has 4K 150Hz ultra-high brush, TSR AI Light and color control chip, and adopts the fourth-generation LCD TV's ultimate black-edge-free design.

In terms of price, the 65-inch version of Q10M is only 9,999 yuan, and the 98-inch version is priced at 24,999 yuan, significantly lowering the entry threshold for SQD-Mini LED technology.

It is worth noting that both new products have decentralized the core technology of TCL's flagship model X11L. This move not only enhances the product strength of the new products, but also means that SQD-Mini LED technology has officially moved from "flagship exclusive" to "market popularization", pushing Mini LED technology into a new iteration cycle.

The "2025 Mini LED Consumer and Automotive Application Research White Paper" shows that in 2026, the Mini LED backlight industry will continue to benefit from continued technology iteration, mainly reflected in the two dimensions of performance improvement and cost optimization. In terms of technology, taking the TV scene as an example, emerging technologies such as RGB Mini LED and SQD-Mini LED are becoming the key to differentiated competition in high-end products. These technologies significantly improve color gamut coverage and color performance by moving the three primary color light sources of red, green, and blue directly to the backlight side, allowing LCD products to directly compete with OLED in terms of picture quality.

With the popularization of SQD-Mini LED technology, the competition between Mini LED and OLED and other technical routes will become more intense, and the ultimate beneficiary will be consumers, who can get a better display experience in a wider price range.

For the industry, TCL's technology decentralization and price layout may trigger a chain reaction, driving more brands to accelerate the optimization and upgrading process of Mini LED technology, and thereby promote the entire industry to develop in the direction of "inclusive technology and upgraded experience." After the new product is officially launched on January 15, its market performance will further verify consumers' acceptance of popular SQD-Mini LED TVs and provide a reference for the industry's subsequent technology and product layout.

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