20 years, 1 million square meters, Shen De Cai will make three moves in a row in 2026

21,000㎡ intelligent manufacturing base, more than 10,000 projects implemented globally, cumulative shipment area exceeding 1 million ㎡, and single product sales exceeding 500 million yuan - this is the data-based resume that Shendecai has delivered in the leasing and fixed installation scenarios in the past 20 years.

This year, standing on the 20th anniversary, Shendecai has gone against the low-key norm of the past and played three "real cards" in a short period of time:

Drawing the main line: "stage rental + COB professional display + commercial display" as the three cores.

Brand layering: Launched a new sub-brand SkyFlex, clearly positioning it as an independent combat unit focusing on the high-end fixed installation field.

New product launch: For outdoor and commercial display scenarios, two fixed-mount benchmark products are simultaneously iterated.

This time, Shen De Cai rarely released these three clear strategic signals in succession. This intensive action aroused great concern in the industry.

Experts say that Display recently investigated Shendecai’s internal team and many industry figures, trying to strip away the marketing rhetoric and restore the considerations and development strategies behind its 2026 actions.

20 years of precipitation turned into bullets for the new 20 years

According to public information and industry research, Shendecai has mainly concentrated its resources on the two core scenarios of leasing and fixed installation in the past 20 years. In addition to the data resume mentioned above such as "21,000 square meters base, 10,000+ projects, nearly 1 million square meters of shipments", its business footprint also covers events of global concern such as the 2024 Paris Olympics and the APEC 2025 Summit.

Behind these data and cases is not simply market expansion, but long-term iteration of technology and product systems.

■ "Hard support" from the technical dimension

Research shows that Shendecai has developed more than 260 patented technologies and has won many international design awards such as Germany's Red Dot and Japan's Good Design. Its technical moat is mainly reflected in two specific dimensions:

First, structural efficiency innovation: for example, the first-ever rotating arc lock structure simplifies the disassembly and assembly operation in the rental scenario to "one hand and two steps" and achieves high-precision arc splicing of ±45°. This design is directly quantified as an improvement in stage construction efficiency and a reduction in labor costs.

The second is energy efficiency cost optimization: DCD's third-generation energy-saving technology uses dynamic current drive to reduce both power consumption and lamp panel temperature by more than 20%, and the theoretical life of LEDs is extended to 1.3 times. Taking a 100㎡ display screen as an example, this technology can save customers about 280,000 yuan in electricity bills during the entire life cycle. This TCO advantage has become one of the key factors for its repeated use in commercial projects.

■ "Global Verification" of Product Dimensions

At the product level, Shendecai has formed a relatively clear two-line layout:

* Rental line: Provide flagship products and supporting solutions covering different creative needs to meet high-frequency and changeable stage needs.

Represented by AF V3, UL, DV2 and other series, they have formed characteristics in high refresh scan line imaging, extreme lightweight and fast maintenance, ultra-high refresh rate and multi-form creative splicing.

Among them, DV2 and other series are positioned as "all-round rentals" and are famous for their practicality as "one screen for many functions" and can be flexibly used as a main screen, floor tile screen or sky screen. Since its predecessor, the D series, was released in 2017, it has become a long-lasting best-selling model. It is said that global cumulative sales have exceeded 500 million yuan, and it has served in international projects such as the APEC Summit and the FINA World Swimming Championships, verifying its reliability and adaptability to top projects.

The AFV3 series is specially designed for the high-end rental market. It focuses on precise arc splicing and excellent operating experience. It is designed to meet high-end rental scenarios with high precision requirements for stage styling and high demand for complex creativity. This series of products has been successfully used in Polish TV and Peruvian TV projects, and participated in film and television productions in Germany, Russia and other places.

*Fixed installation line: Provides professional display solutions based on flip-chip COB technology and MIP technology, as well as indoor and outdoor commercial display solutions fully equipped with DCD energy-saving technology. Meet customer needs for professional and commercial display products.

The CM series is named after "Da Vinci", turning every commercial space and cultural public space into an artistic canvas, allowing inspiration and imagination to flow freely. Regardless of standard display or creative display, videos, images and colors can be presented at will, making every space a unique visual work. Thousands of colors can be truly restored, and what you think is what you want, making "draw what you want to draw" an artistic language within reach.

The ME series focuses on outdoor high-brightness, which is the result of Shenzhen Decai's nearly two decades of outdoor display experience and related technology development. It has evolved from the early K series to the present, and its high reliability has been confirmed in many global landmark projects such as Shenzhen Futian naked-eye 3D screen and Indonesian landmark building advertising screen.

It is reported that its fixed installation products have also served world-class events such as the Saudi Arabian Horse Racing World Cup, and their performance in the harsh live broadcast environment has been recognized, proving its strength in high-end fixed installation scenarios.

It is worth mentioning that Shendecai’s global practices and professional qualifications provide strong endorsement for its products. In terms of qualifications, it has obtained authoritative certifications from global mainstream markets such as German TÜV, European Union CE, and North American ETL, and its products are sold in more than 160 countries and regions. In terms of projects, its products not only serve international events such as the APEC Summit and FINA World Championships, but also appear on top international stages such as the 2024 Paris Olympics and the 2025 APEC Summit. This series of complete chains from certification to high-end applications has systematically verified its strong ability to cope with various harsh environments and high-standard demands around the world.

It is precisely based on the above-mentioned 20 years of technical reserves and market verification that Shendecai made three seemingly sudden but actually logical actions in 2026.

This series of actions reflects the deep changes in the competitive landscape of the LED display industry: the dividends of the general-purpose market are gradually fading, while professional segmented scenarios with clear needs and high technical barriers are accelerating their maturity. These scenarios put forward differentiated requirements for suppliers—not only customized product logic, but also independent service systems and brand recognition.

The "parent brand + sub-brand" matrix constructed by Shendecai may be the rational choice to deal with this market differentiation trend. The establishment of SkyFlex marks its attempt to establish more accurate identification in the "high threshold" field of high-end fixed installation.

In the new 20 years, Shen De Cai is trying to move from "bigger" to "deeper"

With the delineation of the three main lines of the parent company, and the completion of the domestic official release of the sub-brand SkyFlex at the ISLE exhibition after its global debut at the ISE exhibition in 2026, Shen De Cai's strategic blueprint has been fully transferred from the "planning period" to the "actual combat period".

When the global market scale slows down, the focus of competition is shifting from pure "market share" to "profit quality" and "customer life cycle value".

Upon reflection, this move by Shendecai may also provide an observation sample for companies of the same size: when the scale of a company reaches a certain level, and when the growth of the global environment slows down, how to continue to maintain an agile response to market segments through adjustments to the organizational structure and brand structure.

Parent brand: Relying on a complete product matrix covering stage rental, creative display screens, professional floor tile screens and high-end XR/VP screens, and continuing to undertake the functions of global supply chain, underlying technology research and development, large-scale manufacturing and rental base, it maintains economies of scale. It also serves as a technical center to provide blood transfusion for sub-brands, maintaining the cost advantage brought by economies of scale.

Sub-brand: It transforms into a "special force" and focuses on the high-end fixed installation field. The product line fully covers LED all-in-one machines, indoor fixed installations and outdoor fixed installations, providing targeted solutions; and through independent brand image, differentiated product logic and professional service system, vertical penetration into specific scenarios.

This matrix model of "parent platform + sub-brand verticalization" is essentially a rational response to the trend of industrial differentiation. For the entire industry, Shendecai’s exploration may also raise a new proposition: whether the core competitiveness in the future no longer depends on who can produce more screens, but on who can provide technical solutions and business models that better understand customers in specific segmented scenarios.

Experts say Research

Overall, the launch of SkyFlex by Shendecai means that it has officially built a multi-brand and multi-track business matrix of "stage rental + COB professional display + commercial display + high-end fixed installation". Of course, whether this model can finally succeed depends not only on the sophistication of strategic design, but also on the actual delivery performance in several key projects in the future, and whether SkyFlex can truly establish barriers in the minds of users that are different from general brands.

This transformation journey from "going bigger" to "going deeper" has just begun. But its voyage and effectiveness deserve continued attention from the entire industry.