AWE2026 TCL Huaxing unveiled a full-scene display solution, and a number of products won the Eplan Award

[Shanghai, China, March 12, 2026] The 2026 China Home Appliances and Consumer Electronics Expo opened at the Shanghai New International Expo Center. As a global partner of the Olympics and a leader in the semiconductor display industry, TCL CSOT unveiled its full-scene display solutions and Super Pixel products, painting a panoramic view of future smart life display solutions from home entertainment to mobile internet for global consumers.

Multiple products won the AWE2026 Appland Award, demonstrating the strength of technological innovation

TCL Huaxing won authoritative industry recognition at AWE2026 with its deep insights into consumer scenarios and ultimate display technology polishing. Two of its products, the ultra-thin narrow-frame Mini-LED car display and the world's thinnest LCD desktop display, won the AWE2026 Apple Core Award, which fully confirms TCL CSOT's innovative strength in driving display experience upgrades with core technology, and continues to lead the industry's technology direction and user experience upgrades.

As cars evolve into the "third living space", in-car screens are becoming the core of interaction. The ultra-thin and narrow-frame Mini-LED car display adopts an integrated and highly integrated design to achieve the ultimate ultra-thin body and ultra-narrow frame, which perfectly fits the interior aesthetics of high-end new energy vehicles. At its core, it is equipped with a Mini-LED backlight system with more than 2,000 fine partitions. Together with the image quality compensation algorithm and DC dimming driver, it achieves an ultra-high brightness of 1,000 nits and a wide color gamut of 110% NTSC, ensuring that the driver's display screen is soft and flicker-free in complex lighting such as tunnels and at night, bringing a clear and smooth visual interaction experience.

TCL CSOT's world's thinnest LCD desktop display uses minimalist and ultra-thin design innovation to reshape the minimalist aesthetics of the desktop. Through the integration of structure & driver design, One Type-C driver & power supply are integrated to achieve a minimalist and ultra-thin 2K display, which is the world's thinnest overall machine thickness of only 3.7mm. It adopts NB-like architecture + Thin Deco solution to achieve a clean front & clean back integrated appearance. At the same time, the drive and power supply are connected through the One Type-C line, which completely abandons the heavy back bulge of traditional monitors, achieving a "double-sided pure" vision with no borders on the front and no screws on the back.

HVA Ultra reshapes the living room audio and video, lighting up the home giant screen with 10,000-level partitions

In the home scene, TV is still the entertainment center of smart life. At this AWE, TCL Huaxing focused on displaying high-end TV display products and solutions with HVA Ultra technology as the core. With picture quality performance that exceeds the limits of the human eye, it works with terminal brands to create "home private theaters" for consumers.

In home entertainment scenarios that pursue the ultimate sense of immersion, the size of the screen and the image quality jointly determine the upper limit of the experience. HVA Ultra, the world's largest giant screen display, is currently the world's largest RGB Mini LED backlit TV display solution. It not only breaks the boundaries of traditional TVs with its astonishing physical size, but also achieves >95% with RGB Mini LED backlight technology. The wide color gamut coverage of BT.2020, combined with the natural high contrast advantage of HVA technology, makes the picture black and bright, and every frame can bring a top-notch visual enjoyment of "one step into the picture and be immersed in the scene", transforming the family living room into a shocking immersive private theater.

HVA Ultra Xingyao TV is the culmination of TCL Huaxing TV’s display technology. Its biggest feature is the extremely narrow 2.9 mm bezel, which infinitely breaks the boundaries between screen and reality. At the same time, the wide color gamut OC is paired with an RGB backlight of up to 18,000+ partitions to present a color gamut picture greater than 96% of BT.2020. TCL CSOT's independently developed OC algorithm and RGB independent light control backlight algorithm release the potential of RGB backlight technology, eliminate cross-color, and achieve silky transitions and accurate colors. In addition, the screen surface has undergone special low-reflection and anti-glare treatment, which effectively eliminates ambient light interference. Regardless of strong light during the day or night light, the screen can be kept transparent and pure, redefining the visual aesthetics of high-end living rooms.

Super Pixel: Empowering the AI era with high image quality and low power consumption

With the popularity of large AI models on mobile phones, users have higher requirements for screen clarity and power consumption. TCL Huaxing exhibited the world's first Super Pixel high-definition OLED mobile phone display at this year's AWE. It responded to the challenges of display products in the AI era with the technological revolution at the bottom of the pixel.

Super Pixel pixel doubling technology is an innovation independently developed by TCL Huaxing. The world's first Super Pixel high-definition OLED mobile phone display product can achieve 1200x2608 ultra-high resolution and 420PPI pixel density on a 6.9-inch screen. The picture fineness is significantly improved, and small text and complex textures are clear and sharp. At the same time, this product uses 8TLTPO backplane and FIAA fine arrangement technology to achieve stepless adjustment of ultra-wide brightness from 1 to 2000nit, with an upper frame of only 0.5mm. With APL3500nit peak brightness and

In addition, based on joint verification results with terminal ecosystem partners, Super Pixel can bring better energy efficiency while ensuring a high-quality experience. For example, under the same equivalent PPI, compared with the traditional OLED solution using SPR virtual pixels, Super Pixel super pixels need to process less information, and the corresponding power consumption of the driver IC can be reduced by about 10%, and the power consumption of the SoC can be reduced by about 25%.

On the stage of AWE2026, from home entertainment to daily travel, from IT office to mobile Internet, TCL CSOT continues to break through the physical and imaginary boundaries of display technology through product innovation, bringing "a good screen" to consumers in all scenarios of life. In the future, TCL Huaxing will continue to use its technology brand APEX Zhentu as the driving force for innovation to create a clearer, healthier, lower-carbon and more imaginative "good screen" for global users.