Case | Lamp Video empowers Lotte Duty Free Store in Seoul, and technology commercial display creates a new landmark for internet celebrity check-in

Under the wave of consumption upgrades and commercial digitization, LED displays have already broken through the boundaries of traditional information carriers and become the core engine for brand image building, business atmosphere creation and immersive experience creation, and have injected continuous innovative vitality into commercial spaces. As the world's leading LED display solution service provider, Lamp Video has successfully assisted the Lotte Duty Free Store in Myeongdong, Seoul, South Korea, to complete a comprehensive upgrade of its commercial display format with its cutting-edge technology and mature solutions. It empowers space aesthetics with technological light and shadow, and jointly creates a new internet celebrity check-in resort in Seoul, redefining the visual experience standards of high-end commercial spaces.

Introduction to Lotte Duty Free Store in Myeongdong, Seoul

Lotte Duty Free Store in Myeongdong, Seoul is located in the core business district of Myeongdong and is an iconic duty-free shopping landmark in South Korea. The store brings together more than 900 international brands, covering all categories of luxury goods, beauty and skin care, fashion and trendy products. With its complete categories, preferential prices and convenient transportation, it has become a must-visit place for domestic and foreign tourists to shop and check-in in South Korea. It has significant commercial value and traffic effect.

In this project, Lamp Video LED display was installed in the "Avenue of Stars", the core corridor of the duty-free shop, with a total display area of over 160 square meters. As a key channel for passenger flow, this area is an important scene for brands to reach consumers and create an immersive atmosphere. Lamp Video uses a large-screen visual matrix to integrate K-POP culture to provide an immersive star-chasing experience and interactive games, achieving a deep integration of technological display and commercial space.

Immersive star chasing

Check in with idol promotional posters up close

Exclusive special videos

Exclusive celebrity promotional videos

Interactive experience

Enjoy games and win gifts

One-stop experience

From K-POP TOUR to fashion shopping

In terms of creating a commercial atmosphere, the dynamic high-definition LED display breaks the limitations of traditional static display and creates an immersive consumption scene with gorgeous visual content. It is highly consistent with the high-end and fashionable space style of the duty-free store, effectively extending the customer's stay time, increasing their willingness to consume, and turning the shopping space into an internet celebrity check-in point with its own communication power, achieving both commercial value and brand effect.

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Lamp Video Seoul Myeongdong Lotte Duty Free Store project video display

In addition, the Lamp Video Inspire series COB high-definition LED display used in the project also has four core advantages:

High-definition display, equipped with 14-16bit high grayscale and high contrast, with bright colors and lifelike details, bringing a shocking visual experience;

Adopting COB packaging technology, the product has excellent performance and has the advantages of anti-collision, anti-oxidation, anti-static, moisture-proof, and easy cleaning;

Flexible splicing supports seamless splicing of flat and curved screens, and can be customized for double-sided display, perfectly adapting to the aesthetics of architectural space;

Modules are interchangeable and upgradeable, and COB and SMD modules can be flexibly switched without the need to replace the cabinet to meet the needs of diverse scenarios;

Front-end maintenance design greatly reduces installation and maintenance costs, ensuring stable operation of commercial venues around the clock.

The successful implementation of the Seoul Lotte Duty Free Store project is another benchmark case for Lamp Video to deeply explore overseas markets, demonstrating our company's global competitiveness in the commercial display field. In the future, Lamp Video will continue to be driven by technological innovation, provide more professional display solutions for global commercial spaces, empower commercial upgrades with technological light and shadow, and create more landmark scenes where traffic and value coexist.

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