Deeply cultivating the fertile soil of China: tesa continues to empower technological innovation with the

As global display technology enters a new cycle of high-quality development, how to find balance among fierce market competition, higher R&D needs and shorter R&D cycles? As a multinational company specializing in adhesive solutions, tesa is working with the Chinese display industry to seek innovation through an in-depth "collaborative engineering" innovation model and the role of "joint engineer".

The logic of "collaboration" under industry changes

Currently, the new display industry is in a window period for technological iteration. From the widespread popularity of OLED to the sudden rise of folding screens and AR/VR, terminal manufacturers' demand for high-performance materials no longer just stops at "physical bonding", but also puts forward complex requirements for signal transmission, thermal management, optical performance and process efficiency.

Faced with increasingly complex innovation challenges, tesa has proposed a "collaborative engineering" cooperation model. That is, tesa is not only a provider of materials, but also deeply involved in the entire life cycle of display product design and mass production. As a "joint engineer", tesa deeply integrates material science with terminal application scenarios.

Focus on key areas: empowering high-precision display applications

In view of the key technical pain points in the current display field, tesa has relied on its profound technical accumulation to help the display industry achieve technological breakthroughs in multiple dimensions:

High-end sensing and structural integration: In the fields of fingerprint locks and camera modules under OLED screens, tesa's conductive tape and structural bonding solutions have demonstrated excellent functionality and reliability. While ensuring signal transmission stability and appearance flatness, its solution can also solve the problem of glue overflow and displacement in a small space, helping display modules and terminal products achieve slimmer product designs. Flexible and ultra-high-definition displays: For folding screens and AR/VR devices, tesa has developed optically transparent tapes with excellent bending resistance and curved surface bonding properties. In related application practices, it continues to maintain excellent optical performance and high reliability, providing key support for the large-scale application of new display devices. Refined thermal management and protection: With the improvement of high-performance chip integration and the implantation of AI chips, the heat dissipation requirements of display applications are increasing. tesa's ultra-thin thermal conductive tape can provide precise thermal interface management solutions for OLED and other display modules, balancing heat dissipation efficiency and overall machine thickness, and improving the smooth operation of electronic products.

Strengthening regional layout: building a stable supply chain ecosystem

By continuing to increase investment in China, tesa has built a complete closed loop from product development to production in China and the Asia-Pacific region:

Collaborative engineering and local support: tesa has 4 exclusive customer solution centers in the region to support "zero-distance" collaborative development and joint engineering with Chinese manufacturers, ensuring that the speed of technical response is synchronized with market demand, and accelerating the development and delivery of innovative products. Stable and reliable supply chain system: Relying on 2 production bases and 15 logistics centers in the region, tesa has built a highly flexible supply system to ensure the security of supply to China's display industry chain in an uncertain global environment. Promoting the transformation of circular economy: In response to China's "double carbon" goal, tesa is actively integrating sustainable development into the product life cycle. By supporting product repair and recycling, we actively respond to the market's demand for more sustainable solutions and work with partners to create a more environmentally friendly display ecosystem.

In the process of display technology innovation and industrial chain upgrading, the synergy of materials companies is indispensable. By continuing to deepen the "collaborative engineering" model, tesa not only provides high-performance products for manufacturing in China, but also contributes to the high-quality development of China's display industry through technological empowerment and localized services, and promotes display innovation with the industry!

About tesa China:

tesa is a multinational company focused on developing innovative tape and self-adhesive product solutions, serving a wide range of industrial, commercial customers and end consumers for more than 125 years. tesa currently has more than 7,000 adhesive solutions to help customers improve work efficiency, improve product quality or improve the quality of life. Today, tesa's focus is on sustainable development and energy-saving processes. The company is committed to developing environmentally friendly products and solvent-free manufacturing processes, and uses renewable energy at its production sites around the world.

tesa operates in 100 countries around the world and has factories in Germany, Italy, China, the United States and Vietnam. About three-quarters of tesa's sales come from industrial applications. tesa innovates hand in hand with customers around the world, tailoring new products and processes for them. Today, more than 130 types of tesa tapes may be used in an electric car, and more than 70 may be used in a smartphone. In the printing and construction industries, tesa also continues to expand into new application markets and countries with its special tape products. tesa is a leading global manufacturer of adhesive solutions. tesa has been operating as a wholly owned and independent subsidiary of Beiersdorf AG since 2001 and currently employs approximately 5,400 people.

tesa China adheres to the philosophy of being customer-centric, innovation-driven, focusing on sustainable development and localized operations. tesa China is headquartered in Shanghai and has a factory and R&D center in Suzhou. It has an interdisciplinary technical team to provide customers with product development, technology development and customized solutions.

For more information, please visit tesa China official website www.tesa.cn and tesa public account tesa_tape