Exclusive: 20 leading LED display companies start the year with research and judgment

At the beginning of 2026, the LED display industry will usher in a new beginning. On the new journey of industrial upgrading, we not only see the direction clearly, but also anchor the coordinates.

In order to better interpret the industrial landscape and explore the future direction, Experts said Display specially planned the "Experts' New Year's Talk 2026" special report, which surveyed 25 head-mounted LED display companies and presented it in three episodes.

The previous episode "LED Display Industry Forecast in 2026" released today combines the 2026 industry forecasts of 20 leading LED display companies. Each company's responses form a highly common view in the four dimensions of technology evolution, product market, scene application, and industrial layout. The core focus is on the implementation of Micro LED/Mini LED technology, the development of COB/MIP packaging technology, the explosion of demand in emerging scenarios, globalization and cost structure changes. The core consensus is as follows:

1) COB prices continue to drop, and below P1.0 will become the new core of competition

2) MIP technology will move from the technical verification period to the large-scale production period, and the high-end market share will increase

3) COG technology will enter the small batch trial production or preliminary commercialization stage

4) The price of micro-pitch products of P1.2 and below will drop significantly, triggering the critical point of "consumer-level popularization" or "civilianization"

5) All-in-one machines, LED movie screens and other markets continue to increase volume

COB prices continue to drop, and P0.9 is taking over and becoming the new core of competition

In the survey, most companies have two main views on the development of COB technology: First, COB product prices continue to drop driven by technology maturity and capacity expansion, with substitution acceleration and scenario expansion; second, P0.9 products are taking over from P1.2 and becoming the new competitive core of COB. The views of some companies are as follows:

Unilumin Technology: Currently, COB packaging accounts for more than 40% of the small-pitch LED market, and the trend of large modularization has become the mainstream, which is gradually squeezing the share of SMD, especially in scenarios such as smart conferences and XR virtual shooting, which are rapidly replacing SMD. Its high brightness and high reliability have significant advantages, forming a professional division of labor with SMD to jointly promote the development of display technology.

Zhaochi: The continued entry of panel manufacturers has accelerated the industry’s capacity expansion and technology popularization. Currently, P1.2 is the main force in the market, and its price has bottomed out in 2025. In 2026, industry production capacity and demand are trending toward dynamic equilibrium. At the same time, as the market size expands, P0.9 products are taking over and becoming the new core of competition.

Haijia: In 2026, COB packaged Micro LED is expected to become mainstream in the high-end commercial display field, with a market share expected to exceed 40%. This is due to the gradual overcoming of its yield and cost problems, as well as the reliability verification brought about by the continued investment of leading manufacturers. With the advancement of large-scale production, costs will continue to decline. By then, in high-end conference rooms, command centers and other scenarios, with more stable performance, better image quality and total cost of ownership, the replacement of traditional SMD small-pitch and high-end LCD splicing solutions will be accelerated.

Xida Electronics: After more than ten years of development, COB technology has established significant advantages in terms of production capacity scale, product stability and applicable scenarios. Entering 2026, COB is expected to further consolidate its mainstream position in the field of small-pitch displays and dominate the market below P1.0 as pixel pitch continues to shrink.

Zhongqi Optoelectronics: The rapid development of the industry is also accompanied by new challenges. There are three key variables in the current industry: First, COB competition continues to intensify, Micro in Package introduction speeds up, and technology iteration cycles shorten; second, raw material price fluctuations intensify, bringing greater uncertainty to the LED display market; third, COB applications continue to diversify, extending from professional displays to more consumer scenarios, which puts forward higher requirements for companies' product definition capabilities and channel layout.

Hikvision: Major panel manufacturers such as Huike, BOE, and China Star Optoelectronics have actively deployed in the COB display field by virtue of their industrial chain and scale advantages, effectively promoting the large-scale production process of COB. The current continued decline in COB prices is mainly due to two core driving forces: one is the breakthrough improvement in production yield, and the other is the cost dilution brought about by the scale effect of upstream chips. This "cost deconstruction" driven by endogenous power allows COB products to significantly lower the price threshold while maintaining performance advantages. In 2026, with the complementary integration of MIP and COB technologies, the industry will enter a "critical point of cost performance." Overall, COB products are gradually becoming more general-purpose, and MIP products are gradually becoming mainstream due to their technological advancement.

Xuxian Future: This year, the price of P1.25 COB products is expected to drop to the range of 6,000-7,000 yuan, and the price of P0.9 products will enter the range of 10,000 yuan. As the cost threshold is significantly lowered, the application scope of COB technology is expected to rapidly extend and become popular from the commercial market to home scenarios.

Smart Cube: As chip sizes continue to shrink, COB packaging technology matures and economies of scale emerge, the manufacturing cost of Mini LED direct display products is expected to be further reduced. At the same time, the continued release of production capacity by domestic leading manufacturers has intensified market competition, jointly driving down the price of end products, and accelerating their replacement of traditional displays in various application scenarios.

MIP technology will enter a period of large-scale production, and the high-end market share will increase

Enterprises generally predict that 2026 will be a key turning point for MIP to move toward "large-scale commercial use." And as the mass transfer yield increases and costs decrease, MIP will further expand into more and larger application markets from high-end displays. The views of some companies are as follows:

Leyard: Micro LED technology will enter a critical stage of large-scale commercial implementation and cost optimization. As MiP packaging technology matures, it solves the consistency and yield problems of Micro LED in large-area applications, and will promote the penetration rate in high-end conference rooms, professional control rooms, high-end retail and other scenarios, and the scale effect will be significantly apparent.

Xida Electronics: Although Micro LED is in its infancy, MIP packaging is accelerating to leverage the high-end market with its advantages of high brightness, high stability and image quality. Although there are still cost challenges, as the technology matures and scale increases, it is expected that MIP will significantly expand in the high-end commercial and home theater fields in 2026 and establish a core position. At the same time, relying on the advantages of brightness, durability and customization, LED displays are strongly replacing traditional LCD solutions, especially in the outdoor and commercial display fields. In the future, with the two-wheel drive of COB and MIP technology, LED display will continue to deepen the penetration into subdivided scenes and reshape the display ecological pattern.

Nationstar Optoelectronics: 2026 will be a critical year for MIP panels to move from the "technical verification period" to the "large-scale production period". Driven by capacity expansion, cost reduction, scenario expansion and industry chain collaboration, MIP is expected to become the core technology path for LED display to upgrade to fine pitch and high image quality, and continue to penetrate into high-end commercial displays, consumer electronics, automotive and other fields.

Aimaipu: The application of MiP technology will be significantly popular. As the industry chain continues to improve and mature, MiP technology will enter a new stage in 2026, and will promote its wider application in the small and micro-pitch market, such as command centers, XR virtual shooting and other scenarios, higher and faster. The automotive and cinema fields may become key breakthrough areas, and the development of MiP technology will further significantly improve the performance of display devices.

Kinglight Crystal Platform: In 2026, the MiP market size is expected to achieve rapid growth of more than 80%. With the advancement of large-scale mass production, its technology has become increasingly mature, its cost competitiveness continues to increase, and its market recognition continues to increase. At present, MiP has covered the mainstream market from micro-pitch to P2.0, and the penetration rate is gradually increasing. In the future, this technology will further expand into high-end commercial, virtual shooting and creative display fields, becoming the preferred solution for these scenarios.

Ming Microelectronics: MIP/AMIP technology is continuing to iterate rapidly, promoting MLED to enter a broader market. This trend is expected to initially appear in 2026. With the development of technology, the market demand for related complete system solutions has gradually become clearer. In this process, integrating mature technologies in the field of LCD display has become an important path and inevitable stage to promote industrialization.

Note: MIP in this article includes Mini level and Micro level

COG technology will enter the small batch trial production stage

Some companies mentioned that COG technology will enter the small batch trial production or preliminary commercialization stage, breaking the ground for higher-end applications. The views of some companies are as follows:

Qingsong Optoelectronics: In 2026, the industry will focus on reducing technology costs, increasing the volume of standardized products, and deepening the professional market. Among them, COG technology will enter the small batch trial production stage, and its cost gap with COB products with the same pitch will be significantly narrowed, which will break the application of Micro LED in the high-end market.

Xuxian Future: COG technology will enter the preliminary commercialization stage, but it is limited by the huge transfer efficiency and wiring yield, making it difficult to replace existing solutions on a large scale.

The price of ≤P1.2 micro-pitch products will drop significantly, or trigger the critical point of "civilization"

Unilumin Technology: Micro-LED has completed a key turning point in mass production, with a mass transfer yield rate of ≥99.99%, module costs have dropped by 40%+ compared with 2024, and domestic mass transfer equipment and substrate materials have been applied on a large scale, reducing production line investment and production costs.

Haijia: It is expected that by 2026, the average price of small-pitch LED products below P1.2 will drop by approximately 35%, mainly due to structural cost reductions driven by the localization of core components and advancements in packaging technology. Decreasing costs will reshape the application boundaries, allowing small-pitch LEDs to rapidly expand from professional scenes such as control rooms and conference rooms to high-end retail, art displays, luxury cinemas and other civilian areas, directly competing with high-end projection and LCD displays, ushering in a true era of "scene penetration".

Hongli Display: Micro LED will rely on MOB packaging technology to enter the commercial display field, accurately adapt to high-end needs for high pixel density, and achieve initial commercialization.

Ledman Optoelectronics: Key bottlenecks in Micro-LED mass production have been broken. Module costs have dropped by more than 20% compared with 2025, small batch terminals have been launched, the localization rate of materials has increased to 80%, the costs of chips, substrates, and packaging links have decreased together, and the price of end products has gradually entered an acceptable range. The demand for high brightness and low power consumption in AR/VR near-eye displays, the demand for small size and high pixel density in smart wearables, and the high reliability requirements of splicing screens in the commercial market have jointly promoted Micro-LED from the laboratory to mass production.

Hikvision: With technology iteration and cost reduction, the previous P1.8 pitch budget can support P1.5 or even smaller pitch displays, promoting the accelerated penetration of micro-pitch LEDs. However, this also comes with a challenge that is often overlooked—large-scale deployment of ultra-large resolution screens, which places higher demands on the data scheduling and processing capabilities of the back-end control system. The competition in the future will not only be a competition of screen hardware, but also a competition of efficient management and presentation capabilities of massive visual data. The control system architecture ushered in a new round of upgrades. As the display spacing evolves to smaller scales such as P1.5 and P0.9, the amount of information carried per unit area increases exponentially, making it difficult for traditional point-to-point control modes to meet the needs of ultra-high-definition displays of 8K and above. At the same time, traditional display manufacturers are increasing their presence in the LED direct display field and continuing to innovate in aspects such as image quality optimization, algorithm improvement, and hardware systems.

Kallet: The application of MLED in the consumer field will continue to make breakthroughs. For example, MLED display technology in the high-end TV market will also improve technical parameters such as peak brightness, color gamut coverage, and color accuracy. The application of MLED technology will gradually mature and industry-related standards will gradually be improved. With the large-scale application of MIP technology and the application of MLED smart manufacturing lines, the overall cost of the MLED market will trend downward. However, with changes in global industrial metal prices, MLED product prices may remain relatively stable.

Markets such as all-in-one machines and movie screens continue to increase in volume, and market segments are exploding

In the survey, companies are highly optimistic about the explosive growth of three specific application scenarios: film and television applications, education and conference all-in-one machines, high-end commercial use, and command and dispatch.

Among them, in the all-in-one machine and conference/education market, standardized and de-engineered LED all-in-one machines will rapidly penetrate into the corporate conference, education and home markets due to their "plug and play" advantages, replacing traditional projection and splicing screens. Some corporate views are as follows:

Zhaochi: The growth rate of COB all-in-one machines is accelerating, and commercial conference and education scenarios have become the core of growth. The digital transformation of enterprises and the advancement of education informatization have surged the demand for high-definition displays and interactive experiences; with the advantages of seamless splicing and low failure rate, COB all-in-one machines accurately fit these trends and drive market expansion.

Nationstar Optoelectronics: As an intelligent infrastructure with "software and hardware collaboration and ready-to-use", the AI large-model all-in-one machine is becoming the core carrier to promote AI inclusiveness and industry implementation. Driven by policy support and market demand, the market is entering a stage of explosive growth. From the perspective of development path, all-in-one computers will continue to evolve towards high performance, low power consumption, and easy deployment, and form a scenario-based product matrix for different industries. As the technology matures and costs decline, its applications will expand from rapid deployment to in-depth industry penetration, gradually becoming a key support platform for enterprise digital transformation.

Qingsong Optoelectronics: As a benchmark product for "de-engineering", LED all-in-one machines will continue to replace traditional splicing screens. It is expected that global shipments will climb to the range of 15,000-18,000 units, rapidly penetrating into the corporate conference and education markets.

Xuxian Future: It is expected that the 135-inch all-in-one computer market will see significant growth this year, and penetration in the home field is expected to further accelerate.

Hongli Display: Mini LED chip size will be reduced to less than 50μm, significantly reducing direct display costs and entering large-scale applications. In the context of the acceleration of enterprise digital transformation, the demand for business scenarios such as conferences and command and control continues to grow. The small and medium-sized Mini LED direct display all-in-one machine is expected to achieve a rapid increase in sales due to its outstanding advantages of "plug and play, convenient deployment". With the cost of standard products expected to drop by 10-15%, the application scenario coverage of all-in-one machines is expected to increase by about 15%, and market penetration will be further deepened.

Virtual filming and LED movie screens are mainly driven by the industrialization of short plays, the demand for cost reduction and efficiency improvement in film and television, and policy support. LED virtual studios and movie screens will usher in tenfold or rapid growth, and LED screens are transforming from "display equipment" to "production tools." Some corporate views are as follows:

Leyard: The replacement process of traditional projection by LED movie screens is significantly accelerating. It has formed generational advantages in brightness, contrast and color performance, and the tens of thousands of traditional projection screens that still exist across the country constitute a considerable stock replacement market. As Leyard and other companies promote their products to pass DCI certification and work with institutions such as China Film Group to carry out market promotion, the industrial ecology of LED movie screens is becoming increasingly mature and will further accelerate its popularity in the theater market.

Ledman Optoelectronics: LED virtual shooting and movie screen scene explosion. Data shows that the number of new installations of LED movie screens has increased by 75%, 6-20 meter giant screens have become mainstream, and the cinema penetration rate has increased from 5% in 2025 to 12%. The demand for virtual studios has grown by more than 60%, and new movie screens have grown by 75%. Subsidy policies for the film and television industry have been introduced in many places around the world to support the construction of LED virtual studios.