ISLE 2026: Skyworth commercial releases three major signals

From March 5th to 7th, ISLE 2026 International Smart Display Exhibition opened in Shenzhen.

At this exhibition, Skyworth Commercial focuses on intelligent and scenario-based applications and presents a full-scenario product matrix, covering core exhibits such as COB touch all-in-one machines, COB wallpaper TVs, MIP super units, and AI intelligent terminals. It also simultaneously displays smart office and smart display solutions.

This exhibition not only demonstrates Skyworth Commercial’s technological accumulation and product strength in the field of LED display, but also releases a clear strategic signal of diversification, AI-based, and scenario-based to the industry through the systematic layout of technology, products, and scenarios.

Analysis of the core layout of Skyworth Commercial ISLE 2026

Looking at the layout of Skyworth Commercial's exhibition, the essence is the concentrated implementation of its long-term strategy - focusing on the main lines of technology, scenarios, and values, through technological foundation building, AI empowerment, and full-scenario collaboration, it will steadily promote the upgrade of the "professional brand of all-commercial display smart solutions" and continue to build competitiveness.

■ Technical side: SCOB+MIP two lines run in parallel, anchoring the core technology track

Currently, technology competition in the LED display industry has entered a multi-line parallel deep-water period. COB and MIP technologies have become the core direction of industry growth, and are the key starting points for leading manufacturers to seize the high-end market and lay out the future.

Based on this trend, Skyworth Commercial has concentrated its efforts to bring a variety of COB display products, and debuted the MIP super unit [box product] for the first time, building a full-flip SCOB and MIP dual-line technology matrix to achieve the strategic layout of "stabilizing the current market and seizing future growth".

1) COB field: Multi-category matrix implementation, deeply exploring the value of high-end scenes

At the scene, Skyworth Commercial focused on core scenes that require high display effects and interactive experiences, focusing on launching SCOB wallpaper TV, black domain SCOB ultra-high brush series, SCOB lifting and folding all-in-one machine, SCOB touch all-in-one machine and other products, and many products are equipped with energy-saving cold screen technology.

Among them, the 135-inch touch all-in-one machine equipped with SCOB black area screen uses a full flip-chip Mini LED chip and multi-layer film glue integrated packaging process, and the product has better ink color consistency and contrast performance.

In terms of interaction and engineering, the all-in-one machine is equipped with a 15.6-inch rotating touch secondary screen, which can realize "small screen control, large screen + mirror preview" dual-screen collaboration, and supports rotation and touch. The operation convenience is greatly improved, and it can adapt to the strong interaction needs of high-end meetings. In addition, the product is simultaneously equipped with Xiaowei's integrated display system, which eliminates the need for external splicing processors and effectively reduces the cost and complexity of deploying multi-screen conference systems in scenarios such as large lecture halls and command centers.

From the perspective of industry trends, COB technology has become the mainstream choice for high-end LED all-in-one machines. The "2025 Global LED Display Research White Paper" shows that global LED all-in-one machine shipments will reach approximately 12,500 units in 2025. It is expected that the global LED all-in-one machine market will maintain a steady growth trend by 2026.

Skyworth Commercial's multi-category layout in the COB field and its efforts in the all-in-one machine market are key measures to comply with market demand and deeply explore the value of scenarios, and can provide strong support for the company to stabilize its fundamentals.

2) MIP field: new products unveiled, increasing the track layout of small-pitch LED displays

While consolidating the COB field, Skyworth Commercial exhibited the MIP super unit [box product] for the first time, further improving its high-end product matrix.

According to reports, the P0.9 MIP super unit [box product] on display uses a one-piece pure die-cast aluminum box, equipped with IP65 protection + impact-resistant design, with better structural strength and flatness, and can be adapted to a variety of complex commercial environments. In terms of display effect, the MIP box has 3840HZ refresh and 1000nits brightness, which can meet scenes with high dynamic display requirements such as control rooms and conference all-in-one machines.

According to Display experts, Skyworth Commercial has achieved a comprehensive layout of MIP-CHIP 1010, 0606, and 0404 full flip-chip lamp beads and MIP panels. Among them, the MIP 0606 lamp bead product has entered the batch trial production stage, and the MIP 0404 lamp bead has achieved sample output; MIP panel products cover the mainstream micro-pitch of P0.78-P1.875.

From a strategic perspective, the strategy of "dual-line blocking and simultaneous implementation" not only avoids the market risks of a single technical route, but also builds sustainable technical barriers, demonstrating its strategic thinking of "based on the present and laying out the future".

■ Product side: Multi-dimensional AI integration to create differentiated competitive advantages

In 2026, "LED+AI" will move from concept exploration to actual scenario application. At ISLE 2026, Skyworth Commercial focuses on exhibiting AI intelligent terminals, realizing the trinity of full-link AI capability integration of "broadcast control + interaction + content".

This product is deeply integrated with Skyworth’s independently developed Coocaa Super Intelligence V1.2, integrating AI digital humans, AI audio-visual intelligence, AI equipment intelligence, AI content intelligence, etc. It can achieve image quality optimization, voice improvement, LED display control, AI content generation, interactive experience upgrade and other functions to improve the operational efficiency of commercial scenarios.

At present, most AI products in the industry still focus on single-point functions. The in-depth integration of Skyworth's commercial multi-dimensional AI capabilities can achieve differentiated breakthroughs in LED commercial display products, while promoting the industry to upgrade in the direction of "full-link AI".

■ Scenario side: With demand as the core, the layout of the "screen + software + IoT" integrated solution

Based on the market's demand for diversified integrated solutions, Skyworth Commercial has built a smart solution system covering core scenarios such as conferences, exhibitions, hotels, and new retail. According to experts, Display observes that its solution can achieve highly flexible adaptability and scene expansion capabilities through the integrated layout of "screen + software + IoT".

In this year’s ISLE, Skyworth Commercial launched a smart exhibition hall solution that takes all categories of display devices such as LED/LCD as the core, and is equipped with "Xiaowei Broadcast Control" and N smart function modules. It can integrate a variety of display devices and ecological equipment, and realize visual management and intelligent control of content and equipment through mobile terminals. It has the characteristics of distributed, high-definition, and intelligent control.

The smart conference solution is deeply in line with the development needs of "efficiency, intelligence and convenience" in the LED commercial display industry. The solution features dual-screen touch control linkage of large and small screens, simultaneous control of scenes and central control devices through multiple interactive methods, LED large-screen AI voice control, central control pad control, and intelligent panel control, enabling one-click meeting opening and exit. The three core advantages fully optimize the entire meeting process experience.

In summary, Skyworth Commercial's product layout clearly demonstrates its core strategy of "technological foundation building, AI empowerment, and integrated scenario implementation". On the one hand, it deepens its layout through technological innovation and AI and launches more competitive new products; on the other hand, it enhances product added value and continues to consolidate its market position through more comprehensive integrated solutions such as "hardware + system + software + content + interaction".

Skyworth Commercial releases three major industry signals

Skyworth Commercial’s systematic layout at this ISLE exhibition is not only a demonstration of its own strategy, but also reflects the development trend of the industry. The three major signals it has released to the industry are as follows.

1) COB/MIP dual-line layout has become a key strategy for LED manufacturers to seize the high-end market and plan for future growth

The "2025 Global LED Display Research White Paper" shows that in 2025, the output value of COB is expected to further increase to 3.8 billion, a year-on-year increase of about 8%. From the perspective of the LED display industry, COB accounts for nearly 10% of the output value of the LED display industry, and the growth trend is obvious.

Source: "2025 Global LED Display Research White Paper"

Entering 2026, COB technology will penetrate steadily. At the exhibition, COB has become a standard exhibit for leading manufacturers. More importantly, the application boundaries of COB are continuing to break through. Outdoor COB displays, bendable COB soft film groups, COB texture screens, COB double-sided screens, etc. are constantly emerging, and market exploration is accelerating. At the same time, the continued entry of panel factories and the release of production capacity will further enrich the supply of the COB industry chain, effectively drive the growth of industry scale, and bring new market opportunities to the industry.

In terms of MIP, it is currently in a production expansion period. Judging from industry trends in 2026, MIP is further extending into the panel field, with the industry chain continuing to improve and maturity steadily increasing. At the same time, the exposure of large-screen products equipped with Micro-level MIP at exhibitions continues to increase, and the long-term development potential has attracted industry attention.

Source: "2025 Global LED Display Research White Paper"

In the future, with the successful exploration of COB high-performance market segments, as well as MIP capacity ramping and cost optimization, the two major technical routes will work together to promote the LED display industry to upgrade towards higher precision, better experience, and more scenarios, injecting new impetus into the development of the industry.

2) AI technology will become an important measure to increase the added value of LED products

Under the background of the deep integration of "AI + industry", in 2026, the AI development path of LED manufacturers will gradually become clear, that is, through the ecological construction of "general large model access + vertical model self-research + end-side product implementation", strategic and product upgrades will be achieved.

From a product perspective, the deep integration of AI technology can realize full-link upgrades such as image quality optimization, intelligent interaction, operation and maintenance cost reduction, and content generation of commercial display products, solving industry pain points. Skyworth's commercial AI intelligent terminal is the practice of this trend.

For the industry, the integration and implementation of AI technology not only brings about product form upgrades, but also opens up the value increment space of "LED + AI"; this means that whoever can take the lead in realizing the deep integration of AI technology with commercial display products and scene needs can seize the core opportunity of increasing the added value of products.

3) Full-scenario solutions have become the consensus of the entire LED industry chain

Currently, scenario-based, integrated, operable and maintainable solutions have become the mainstream development trend of the industry, and the closed-loop model of "hardware + software + service" has become the consensus of the entire industry chain. This trend is essentially a company's precise insight into market and customer needs. From the perspective of industry development path, the LED commercial display industry has gradually upgraded to product line integration, and finally moved towards the construction of full-scenario LED display solutions. This is an inevitable manifestation of industry maturity.

Experts say Research summary

In 2026, competition in the LED display market will intensify, technology iterations will accelerate, and scenario requirements will upgrade. The industry will usher in a new round of reshuffle and reconstruction. In this context, technical routes, industrial chain integration, and scenario implementation capabilities are the keys to determining the direction of an enterprise.

Skyworth Commercial’s dual-line technology layout, AI product dimension-enhancing applications, and integrated scenario in-depth exploration clearly demonstrate its development path, which not only stabilizes the current market foundation, but also plans future incremental space in advance; at the same time, relying on the research and development capabilities of the entire industry chain, it achieves a positive cycle of "technology iteration-capacity release-scenario implementation"; it provides a development paradigm that the industry can learn from.

Looking to the future, with the integrated development of LED technology, AI, big data and other technologies, the LED commercial display industry may usher in more development opportunities. We look forward to Skyworth Commercial further leveraging market growth while expanding into more segmented scenarios.