The main product application types of commercial lighting are LED lamp tubes, spotlights, and bulbs. Europe, North America, and China are the main usage areas of global LED commercial lighting and are also the most important markets in the next five years. Wu Yingjie, associate research manager at LEDinside, said that the market demand for LED lamps in 2013 was US$2.58 billion, and will significantly increase to US$8.871 billion in 2018, highlighting the importance of LED lamps in commercial lighting, especially in affordable shopping malls, supermarkets, offices, and underground parking lots. Coupled with the rapid evolution of design solutions, the cost-effectiveness advantage has also improved rapidly compared with other lamps.
Wu Yingjie further pointed out that in various regional markets, T8 lamps are the main product and are used in office lighting. The lamps in major markets in Europe, the United States, Japan and China are mainly cold-colored. In the Chinese market, 6,500K is the main color temperature segment. However, the life span of LED lamps is generally only 25,000 hours.
Analyzing from the strategies of commercial lighting manufacturers, the European, American and Japanese markets mostly use product quality improvement as one of the most basic development strategies, from extending product life, improving light efficiency, to improving lighting quality; while light efficiency, uniformity, color rendering and lifespan are still the key technologies.
On the other hand, Chinese manufacturers’ strategies are more divergent. Since China's lighting market still maintains rapid growth, there is no established success model, but overall "channel advantage" should be the most powerful weapon. Both physical water and electricity distributors and e-commerce have launched price wars. Therefore, it is even more necessary to step up supply chain and resource integration, achieve cost control, and pursue price competitiveness.
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