Interpretation of Absen’s 2025 financial report: Resilient growth under counter-cyclical conditions

In 2025, the global LED display industry will undergo reshuffles amidst demand fluctuations and fierce price wars, but Absen has delivered an answer that transcends the industry cycle in the face of the challenge:

The annual revenue was 4.158 billion yuan, a year-on-year increase of 13.53%, and the growth rate remained stable in a complex market environment. What is even more eye-catching is the qualitative change in its profitability. The net profit attributable to shareholders of listed companies was 252 million yuan, a year-on-year increase of 115.47%, achieving a doubling jump.

Absen's 2025 Annual Report

The growth of Absen's total revenue and net profit is mainly due to the in-depth development of global operations and the structural strategic adjustment of the domestic market, which has led to the continuous increase in overseas market share. The domestic market has bucked the trend and has broken through. The delivery volume of core large single product matrix product orders has grown rapidly.

Absen said that continuing to consolidate six core competitiveness is the key to achieving steady revenue development: maintaining technological leadership, exerting brand influence, building a service moat, creating cost competitiveness, expanding sales channel network, and inheriting organizational cultural cohesion. We will insist on driving steady growth with high-quality products, accelerate technological research, deeply explore market demand, continue to enhance brand influence, gather synergy in the industry chain, and win the future with high-quality development.

Shanghai Computing Power Command Center of a well-known technology company

Bocai AI Virtual Film and Television Base

The excellent financial performance is not accidental, but the result of the joint effect of its systematic strategic deployment and refined operations. The core driving forces can be summarized into the following five dimensions:

▋ Gross profit margin 31.13%: large single product strategy builds a profit moat

Absen has always taken technological leadership as its core strategy, driving development through a virtuous cycle of "R&D investment - technological breakthrough - market premium". At the same time, it has deeply cultivated cutting-edge packaging technologies such as COB and MIP, and firmly takes COB technology as its core path to continue to promote the in-depth coverage of panel-based products in all scenarios. In specific practice, Absen has successfully built the world's largest indoor COB small-pitch curved screen, which has been successfully implemented in the Shanghai Computing Command Center of a well-known technology company. Together with Bocai Media, it has built the world's largest single LED virtual studio and many other industry benchmarking honorary projects. These achievements have established Absen's technical benchmark status in all-scenario applications, especially in high-end commercial and film and television production fields.

Absen LED All-Star Product Matrix

In 2025, Absen's profitability will be significantly enhanced, with a gross profit margin of approximately 31.13%, a year-on-year increase of 3.65%, which reflects the effective advancement of its "large single product" strategy. The company not only took the lead in launching the initiative of "brand complete machine, legal and compliant" in the industry, setting a safety and quality benchmark, but also took this strategy as the core, focusing on core scenarios such as outdoor fixed installation, stage rental, commercial display, data visualization, and enterprise applications, accurately capturing pain points and providing differentiated solutions, and continuing to create irreplaceable value for customers.

▋ Brand value 16.672 billion: Complete the transformation from "Made in China going overseas" to "Global brand taking root"

In 2025, Absen completed the strategic refresh of its brand positioning, upgrading from "the true LED display application and service provider" to the "global LED display technology and application leading brand".

This transformation is accompanied by the deepening of the globalization strategy: the innovative launch of the "LED large-screen brand factory store" model, the first to achieve integrated operations of brand display, sales, and services in key markets such as South Korea and Vietnam, and strengthen the localization foundation.

At the same time, Absen's brand value has been recognized internationally, and has been certified by the United Nations Industrial Development Organization as "International Trustworthy Brand" and "Brand Building Benchmark Enterprise", and won the "2025 Peter Drucker China Management Award" and Deloitte's "China Outstanding Management Company" honors. The brand value has climbed to 16.672 billion yuan, and it was once again selected into the "China's 500 Most Valuable Brands", marking that its global brand influence has entered a new stage.

Digitization of Absen’s business processes and services

▋ Building a global service network: 62 training sessions and 800 engineers building a solid foundation of trust

The success of globalization not only relies on products and channels, but also requires strong local service capabilities as a guarantee.

With "fast, professional, and global coverage" as its core, Absen has launched a new service standard in the industry. It has not only built the AbsenCare service system, but also completed the construction of the "localized network + digital platform" two-wheel drive architecture to achieve rapid response to service needs and efficient closed-loop problems; 7×24-hour professional services are implemented simultaneously to fully ensure the continuity of customer business.

In order to ensure service quality, the industry's first ACE engineer training program continues to advance. In 2025, the project will hold 62 special training sessions in the United States, France, Spain and other countries, and more than 800 engineers will be employed with certificates, providing a solid talent base for high-quality delivery and after-sales of global projects, and making service a key differentiated competitiveness.

▋ Improving operational efficiency: "One reduction and one reduction" in turnover days illustrates connotative growth

Absen has achieved a "digital twin" of operational processes by building a digital base for 16 major processes and 18 major information systems.

This change has significantly improved the turnover efficiency of operating assets. In 2025, Absen's accounts receivable turnover days will be shortened by approximately 16 days, and inventory turnover days will also be effectively reduced. This "one reduction and one reduction" is the most direct financial manifestation of the company's shift from extensional scale expansion to connotation growth, and has built a solid foundation for operational resilience.

▋ Launching 20 super landmarks: from channel coverage to high potential brand exposure

Faced with multiple challenges such as trade barriers, cultural differences, and diversified service demands, Absen has deeply cultivated its global sales layout, and has established 20 domestic and overseas companies to build a marketing network that radiates to more than 165 countries and regions. A total of 65,000+ application cases have witnessed its global influence.

Absen's Global 20 Super Landmark Cases

In 2025, Absen launched the "Global 20 Super Landmark Plan" with more strategic significance. With core products such as the A25 series, key nodes such as the Kuala Lumpur Golden Triangle giant screen, the African Cup stadium ring screen, and the World Swimming Championships solution will be built into brand landmarks that integrate technology and art.

This move upgrades traditional channel coverage into high-potential brand exposure and value mining. At the same time, through the AbsenCare service system and the ACE engineer global certification project, a "fast, professional, global coverage" service moat has been built to ensure the long-term realization of customer value.

▋ Future Outlook: Building a long-term cultural foundation and focusing on deterministic growth

Absen regards corporate culture as the endogenous driving force for corporate development, and deeply implements the core business philosophy of "adhere to truth and highlight speed". In the "real" dimension, the company advocates an honest and pragmatic operating background, and consolidates the cornerstone of organizational trust through transparent management and realistic decision-making mechanisms; in the "fast" dimension, it focuses on agile response and efficient execution, optimizing process links to cope with the ever-changing market demands, which is transformed into a powerful engine for internal operations, promoting the company to achieve double leaps in management efficiency and operating benefits, and injecting a steady stream of organizational vitality into global expansion.

Ding Yanhui, chairman of Absen, said, "In an era when uncertainty has become the norm, Absen will focus on four-dimensional development: optimizing mechanisms, strengthening team building, clarifying target paths, and anchoring core foundations. We will build a foundation for "business stability" with brand accumulation, break through "roadblocks" with precise strategic layout, and promote the realization of stable long-term returns."

This also shows that after achieving phased results, Absen is focusing on coping with future uncertainties and pursuing stable long-term returns by strengthening internal organizational vitality and strategic determination.