Sony officially announces its efforts to expand its RGB-Mini LED TV camp

Recently, Sony officially announced the next-generation Mini LED TV technology brand "True RGB" through its official

It is worth mentioning that, in addition to Sony, brands such as Hisense, TCL, LG, Xumi, Changhong, and Toshiba all launched or demonstrated RGB-Mini LED products in the first quarter; at the same time, RGB-Mini LED solutions are accelerating the "on-board" verification, including Huike, Haiwei and other supply chain companies have launched layouts and made progress in related fields; the RGB-Mini LED camp is accelerating expansion.

▋ Sony will release True RGB TV in the spring

According to Sony’s official introduction, its “True RGB” technology TV is expected to be released in the spring. But it is worth mentioning that this technology has recently completed the world’s first public image quality demonstration at AWE 2026 held in Shanghai.

True RGB TV features three core features: true color wide color gamut, true color grayscale precise control and true color active wide viewing angle. Sony said that this technology achieves higher color purity from the physical level than traditional monochromatic light sources by independently and accurately controlling the three primary color backlights of red, green, and blue. Coupled with Sony's self-developed color management science, the system can ensure that color saturation is in a true and natural balance while expanding color gamut coverage. In addition, Sony has integrated backlight control technology and active wide viewing angle solutions used in benchmark monitors into this TV, further enhancing picture detail performance and multi-angle viewing consistency.

Analysis by technology media Engadget pointed out that the technology path of True RGB is somewhat similar to the Micro RGB technology demonstrated by brands such as Samsung and LG. Both use pure-color LED backlight combined with LCD layer imaging to improve color accuracy and brightness performance. However, Sony's real differentiated competitiveness lies in its deep accumulation of image processing. The True RGB system introduces a control algorithm from Sony's professional reference monitor, which can control the backlight more precisely, thereby achieving color restoration closer to the creator's intention, effectively suppressing the halo phenomenon, and improving color fidelity when viewed from the side.

▋ RGB-Mini LED camp accelerates expansion

Sony was an early explorer of RGB LED backlight technology in LCD TVs. It launched Qualia 005 equipped with this technology as early as 2004, but it was not the first to market it on a large scale. Until last year, Hisense, TCL, Samsung and other brands had launched related products, promoting the initial implementation of RGB-Mini LED. With Sony’s official announcement, the mainstreaming process of this technology has been further accelerated.

Market data confirms this trend. According to statistics from Experts Research, nearly 30% of the Mini LED TVs released in the first quarter of 2026 will use RGB-Mini LED technology. Domestic and foreign mainstream brands, including Hisense, TCL, Samsung, Xumi, Changhong, and Toshiba, have launched or displayed relevant new products, and a high-end display competition around RGB-Mini LED has begun.

Experts say Research believes that the emergence of RGB-Mini LED is equivalent to putting a "turbo boost" on the LCD industry. The innovative nature of RGB-Mini LED is that it reconstructs the light-emitting logic of liquid crystal display from the bottom up. Although RGB-Mini LED still needs to deal with challenges such as cross-color and power consumption at the technical level, the collective efforts of mainstream brands have clearly indicated the direction of the industry. Especially in the field of TV applications, the blessing of RGB technology has further enhanced the overall competitiveness of Mini LED compared to other display technologies, and the market balance is significantly tilted towards it.

Of course, the energy release of RGB-Mini LED technology goes far beyond the TV market and is also applied in the display market. It is also worth noting that with its advantages of high brightness, high color gamut, and high reliability, the RGB-Mini LED solution is accelerating its "on-board" verification and entering the incremental market of vehicle-mounted display. Supply chain companies including Huike, Haiwei and other companies have launched layouts and made progress in related fields.

In the industry chain, most key supply chain manufacturers such as Zhaochi, Xinruida, and Xingenuo have also clearly included RGB-Mini LED technology in key strategic plans and product layouts in 2026, and are actively cooperating with terminal brands to advance.

In this context, it is particularly important to gain insight into the nature of technology and industrial collaboration models. On September 8, 2026, experts say that Display will hold an annual event [Mini LED Backlight Image Quality Advancement and Micro AR Glasses Trend Analysis Meeting]. We sincerely invite colleagues from upstream and downstream of the industry chain to gather together to clarify the evolution of technology, grasp the core needs of the market, and explore your growth path in the wave of certainty of "multi-dimensional advancement of image quality" and "practical implementation of AR" at a time when display technology is flourishing and seeking practical results.

We look forward to discussing this with you.