Starting from 249,999 yuan, TCL lowers the purchase threshold for Micro LED giant screens

On March 17, TCL released two products for the giant screen era - Micro LED flagship giant screens "Double Sun" Max163M Pro and Max163M.

At the same time, TCL also officially released three new TV products, Q9M Pro, T7M Ultra, and T7M Pro, equipped with SQD-Mini LED technology. The main focus is to sink the core technology to complete the full series coverage from flagship to mainstream price ranges, and promote SQD-Mini LED to enter the first year of popularization.

Micro LED: Price of 163-inch giant screen dropped to 250,000 yuan

It is also worth noting that TCL also released two Micro LED flagship giant screens, the "Double Sun" Max163M Pro and Max163M.

Max163M Pro is equipped with more than 24.88 million inorganic self-luminous chips to achieve true 4K resolution and pixel-level independent light control, XDR 10000+nits peak brightness, 4K 120Hz high brush, and is equipped with TCL’s self-developed Crystal Composite light control film layer. Through multi-layer optical structure design, it effectively suppresses problems such as moiré, scratches, glare and reflections. Even in a bright living room environment, the picture remains pure and transparent.

In terms of price, the customized exclusive price of Max163M Pro is 349,999 yuan. Those who purchase during the pre-sale period will also receive a 98-inch X11L + 10-year video membership, along with SVIP-level on-site installation and after-sales service.

Max163M also has a 163-inch giant screen size, more than 24.88 million inorganic self-luminous chips, a long lifespan of 100,000 hours, 100% BT.2020 color gamut, and better image quality than high-end large screens at the same price. It is suitable for home and commercial use in multiple scenarios.

In terms of price, the customized exclusive price of Max163M is 249,999 yuan, which is lowered to the 200,000 yuan range, promoting the opportunity for the era-defining giant screen viewing experience to enter more families. It is worth noting that Max163M still insists on using a true 4K real pixel solution and direct imaging of physical pixels, bringing clearer and more delicate picture texture and more accurate detail performance.

SQD-Mini LED: Technology iteration and market sinking

The three new products launched at this conference create differentiated product solutions for different consumer levels, all equipped with SQD-Mini LED core technology.

1. Q9M Pro: A light flagship with a specification of 10,000 yuan

Q9M Pro is positioned as a "light flagship with SQD-Mini LED picture quality that everyone can enjoy", providing 55/65/75/85/98-inch full-size options to adapt to the space requirements of different apartment types. Equipped with up to 3552 Vientiane partitions, 100% BT.2020 global color gamut, colorful XDR 5000nits long-lasting brightness and Super Butterfly Wing Star Screen to enhance image quality and expression.

In terms of screen refresh rate, it natively supports 4K 150Hz, and can turn on 300Hz high refresh mode with one click, adapting to the needs of multiple scenarios such as gaming, movie watching, and sports events.

Price products, the new retail price of TCL Q9M Pro TV starts from 6199 yuan, and the national subsidy price starts from 5269 yuan.

2. T7M Ultra: an affordable family model, creating a mainstream picture quality choice for the living room

T7M Ultra is positioned as an affordable model for families, providing 65/75/85/98-inch size options, focusing on a one-step picture quality experience. The product has up to 2176 Vientiane partitions, with 100% BT.2020 global color gamut and brilliant XDR 3000nits peak brightness.

In terms of price, the new retail price of TCL T7M Ultra TV starts at 6,799 yuan, and the national subsidy price starts at 5,779 yuan.

3.T7M Pro: A mainstream price replacement model that fills in experience shortcomings

T7M Pro focuses on TV replacement needs and focuses on popularizing technology in the mainstream price range. It is equipped with 1152 Vientiane partitions, equipped with 100% BT.2020 global color gamut and brilliant XDR 2200nits brightness. It is competitive at the same level in terms of core image quality indicators. In addition, the product has been upgraded with super butterfly wing star screen, Onkyo 2.1.2 Hi-Fi audio, TSR AI light and color simultaneous control chip and spiritual control system 3.0, achieving an even improvement in audiovisual and intelligent experience.

In terms of price, the new retail price of TCL T7M Pro TV starts at 6,199 yuan, and the national subsidy price starts at 5,269 yuan.

TCL stated that SQD-Mini LED integrates core technologies such as Vientiane partitioning, super quantum dots, and crystalline high color resistance to achieve synergistic improvements in the three major image quality indicators of high contrast, high color gamut, and high peak brightness, and build a differentiated display technology solution. And SQD-Mini LED is gradually breaking down high-end technical barriers, pushing the TV industry from pure parameter competition to a high-quality development stage where experience is priority.

The five new products all demonstrate TCL’s understanding of “future display”: technology should not just be laboratory specimens, but should become an experience that users can have. Using this as a starting point, SQD-Mini LED can gradually iterate and enter thousands of households; Micro LED continues to reduce prices to usher in the era of giant screens.